Boost your business with Pinterest Predicts
Our insights, your opportunity. Get ahead of your audience—and culture—with the power of Pinterest trends.
True trends. Big results.
Our trends come from real people’s searches and reflect their genuine interests. That insight can help you make deeper connections.
Pinterest trends last nearly 2x longer than other trends on the internet.1 So your moment lasts longer, with double the lifespan for ROI.
People on Pinterest aren’t just searching—they’re taking action. 80% of the 2024 trends kept growing for searches, saves and clicks.2
A spotlight on success
Walmart fashions a new way to reach Gen Z
To boost their cred as a fashion-forward brand, Walmart sponsored the “Eclectic Grandpa” trend and added the co-branded trend badge to campaign creative. The campaign helped improve results with Gen Z shoppers, with great cost efficiencies.3
Malibu’s bold and be-tasseled strategy
Malibu UK added a playful twist to awareness ads, borrowing the fun, fringey vibes of 2023’s “Fringe with Benefits” trend. Ads showcased cocktail recipes with people in fringed attire and beautiful settings. The campaign delivered delicious results, with boosts in engagement and action intent.4
New use cases, with delicious results
Kraft Singles jumped on 2024’s “Melty Mashups” trend to help inspire new use cases with a younger audience. Their mouthwatering “carbonara ramen” Pins drove significant engagement, with hungry Pinners saving the ads to their own food boards.5
Become an official sponsor
Get the most out of Pinterest Predicts with an official trend sponsorship. This premium partnership unlocks exclusive co-marketing privileges on Pinterest and beyond. For eligibility and requirements, please contact your Pinterest rep.
Key benefits
Partner with our in-house creative and strategy experts to brainstorm campaign strategies for your trend choice and business goal. You’ll also get creative support to produce a campaign based on your sponsored trend.
We’ll provide a special creative toolkit with templates and assets for your trend marketing. This includes the official co-branded Pinterest trend badge, which you can use on any of your marketing channels.
Use the trends in your campaigns
No matter your business or goal, Pinterest trends can add marketing magic. Explore our official guide to Pinterest Predicts campaigns to start planning your next move. You’ll find campaign strategies, creative inspiration and more.
Ready to get started?
Contact your Pinterest team to discuss more ideas, or start your next campaign in Ads Manager today. If you’re new to Pinterest ads, you may qualify for our new advertiser support program.