Pinterest Predicts

Before you see it everywhere, see it here.

People use Pinterest to plan for the future. That means we know what’s next. In fact, for the last three years, 80% of our report predictions came true.¹

This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Here, you'll find the top 27 emerging trends for 2023. Let's look forward, together.

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All trends come from global Pinterest search data comparing the analysis period of September 2020 to September 2022.2 Picking trends is equal parts art and science. Explore below to learn about our process, and how Pinterest trends can help grow your business. 

Collage featuring one person with dual-toned hair and another person wearing a shiny, fringe jacket surrounded by a random assortment of graphics that will be used throughout the trends report.
How we predict trends

Pin of cake slices decorated in various styles with an overlaid double line graph showing trend longevity, tagged “Purple floral cake”.
Why Pinterest trends matter

Additional resources