People are increasingly coming to Pinterest for their postpartum needs. Searches from Millennials in particular suggest that, this year, people are seeking ways to support parents during that famous fourth trimester—searching for everything from postpartum meals to gifts and essentials.
Postpartum must haves
+40%Postpartum basket
+135%Postpartum essentials
+85%Postpartum meals
+70%Postpartum gift
+140%Postpartum must haves
Postpartum basket
Postpartum essentials
Postpartum meals
Postpartum gift
Behind the trend
Millennials (aka the “sharing generation”) are known for turning to social media for life milestones—from babies to birthdays—as well as micro-moments like mealtime. So, it's no surprise that this demo has turned to Pinterest to dive deep into the postpartum period and ease the early days of parenthood. Bringing this life-changing time into focus is a movement we can get behind.²
Act on the insights
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