2023 fashion will be light-years ahead. Searches for dystopian outfits and futuristic fits will spike as Gen Z and Millennials opt for cyber streetwear, galactic glasses and gamer-girl styles.
Avant garde outfit+225%
Gamer girl look+3370%
Avant garde outfit
Gamer girl look
Behind the trend
The interplay between the digital future and cyber aesthetics has led to sci-fi fits. Taking inspiration from dark cinematic fantasies, people are pushing the boundaries of fashion. In direct opposition to last year’s “dopamine dressing” trend, this new style reflects our current times: dark, moody and dystopian.²
Act on the insights
Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.