Green living has flourished, but in 2023, people will take water conservation to new heights. And this doesn’t just apply to drought-stricken environments: Boomers and Gen X all over the globe will invest in rainwater harvesting, rain barrels and drought-tolerant landscaping for natural ways to make their homes more sustainable.
Rain water harvesting architecture
+155%Drought tolerant landscape design
+385%Rain barrels ideas beautiful
+100%Rain chain drainage
+35%Rock drainage landscaping
+70%Rain water harvesting architecture
Drought tolerant landscape design
Rain barrels ideas beautiful
Rain chain drainage
Rock drainage landscaping
Behind the trend
People have realized that reducing their ecological footprint and maintaining a luxe home aesthetic don’t have to be mutually exclusive. They're embracing the beauty and elegance of natural materials while safeguarding their spaces against droughts and other natural disasters.²
Act on the insights
Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.
Related trends
