In 2023, people will trade their screens for stretches and their desks for tricep dips. These primitive, anti-tech workouts invite people to put down their phones and prioritize posture. Gen X and Millennials are driving this trend up, with searches like “primal movement” and “neck hump exercises” jumping this coming year.
Primal movement
+120%Mobility stretches
+140%Neck hump exercises
+210%Knee mobility exercises
+135%Hip mobility exercises
+100%Primal movement
Mobility stretches
Neck hump exercises
Knee mobility exercises
Hip mobility exercises
Behind the trend
With remote working here to stay, people are looking for simpler ways to combat “tech neck.” As people make their homes their permanent offices, we’ll see an upswing in inclusive, adaptive and everyday forms of movement. Fitness is getting back to basics in 2023.²
Act on the insights
Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.
Related trends
