Puff love
Space buns? Hair for it.
In 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns and high-puff hairstyles will continue to spike as people find new beauty inspo with Pinterest’s hair pattern search feature.
Creator spotlight
Fola Amudipe is the definition of “puff goals.” This beauty creator and natural hair educator publishes Idea Pins that show off her hair journey and debunk natural hair myths. Follow Fola for jaw-dropping looks and high-fluff hair inspo.
“My content is about celebrating and caring for your hair. And I show it all to my community: ‘puff goals’ style, natural hair looks and beauty tutorials. I mean, who wouldn’t want to rock space buns on a regular Monday?”
Bring this trend to life
If you’re a beauty brand...
Help people keep their space buns afloat with styling tips, natural hair products and hair accessories and tools.
If you’re a parenting brand…
Use video ads to show parents how to style their kids’ high-puff hairstyles. From helpful hair products to step-by-step styling tutorials, share content to help them style their child’s natural hair textures.
If you’re a celebration brand…
Feature inclusive imagery in your promotional materials. Whether it’s models with high-puff hairstyles or brides sporting veils that work well with natural styles, keep high-puff hairstyles top of mind in your creative.
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