Night moves

Vibrant collage seen through a car windshield. Large jellyfish on the left, neon pink geometric shape on the right, with dark mountain formations and large cartoon mushrooms in the distance.

Head out for a midnight escapade

The most memorable adventures will happen after sundown in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions. Gen Z is driving this trend—good thing our phones take better night photos than ever. Into the dark you go.

Feet with black toe polish lounge outside of a car window. Hand with a red sleeve holds a compass. White camper parked at a nighttime vista point, overlooking a valley at dusk and a star-filled sky.





A glowing pool of water under a red stone archway. Full moon in the background shining on a beach hut with stairs on ocean rocks. Blue neon specks against dark waves in the foreground.

Creator spotlight

Your trip itinerary isn’t complete without a little help from Yaya Onalaja-Aliu and Lloyd Griffiths. The founders behind travel blog Hand Luggage Only share their guides to bucket-list destinations, last-minute staycations and nature escapes. Follow Hand Luggage Only if you’re ready to explore more in 2022.

“For us, London is better at night. So are road trips. And beach trips! This year we’re drawn to nighttime adventures that help you see a town, a river or a big city in a new, enchanting light.”

Local spotlight

Night moves in the UK

One market that will embrace the power of the after-hours is the UK. With a spike in searches like night vibes and night sky aesthetics we predict a vibey, vibrant energy will take over the country this year as the sun goes down. Turns out this region isn’t afraid of the dark.  

Bring this trend to life

If you’re a travel brand...

Inspire travelers with video ads to make the most of their nights, from city light tours to starlit beach walks. Plus, highlight must-see locations after dark to add dimension to their sightseeing experience.

If you’re a tech brand…

Use collections ads to encourage people to capture their special night moments. Share camera and smartphone features like flash and high-quality video to help them commemorate their twilight memories.

If you’re a restaurant or food and beverage brand...

Fuel people for their after-hours adventures with late night eats. Feature special menus to keep them energized during their evening excursion, or create a special night meal and dessert combo for takeout or delivery.

Pinterest search results for night makeup looks. Faces of four Black women with vibrant eyeshadow and various natural and sculpted hair textures. Pin of a Black woman in a purple-tinted frame. Above, the name Sonla Trac, with the words Luminescent Looks below. Description reads Long-lasting makeup looks to light up the night.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019-Sep 2021

2

Pinterest, search analysis, UK, analysis period Oct 2019-Sep 2021