Nailscapes
An escape is at your fingertips
Stargazing just got a little easier. This year, people will paint landscape-style designs on their digits. Geode, desert and constellation-inspired nail art are all trending up, especially among Millennial searchers.
Creator spotlight
There’s a new wave of nail designs, and it starts with the nature-filled ideas by Tábata Rodrigues. Each nailscape from this beauty creator reminds you that manicures don’t just mean French tips. Follow Tábata for all the fresh nail inspo this year.
“This year, my nail designs are less color blocking and more coastlines and butterflies. Nailscapes are all about little odes to nature. I think everyone will start requesting a set of ocean-inspired art on their fingertips.”
Local spotlight
Nailscapes in Brazil
One market where Nailscapes will take off in 2022 is Brazil. As Brazilians look to nature to inspire their next manicure, searches for blue galaxy nails, desert terracotta nails and even mermaid nails will rise in this region in the year ahead.
Bring this trend to life
If you’re a beauty brand...
Feature nail tutorials in a video ad to help people create a nature-inspired work of art on their nails, from oceanscapes to a galactic masterpiece.
If you’re a travel brand...
Have fun with your photoshoots. Whether you’re capturing the Pacific coast, the Arizona desert or an Iceland nature reserve, feature models with nailscapes that match their beautiful backdrops.
If you’re a fashion brand...
Offer people prints to match their pointers. Lean into your nature-inspired selections like galaxy pants, ocean-inspired overcoats and geode shawls.
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