Mindful menstruation

Colorful collage in shades of red. East-Asian woman in shades leans her head back on the right. Menstrual cup holds baby’s breath, open pomegranate on the bottom, glowing red moon on the upper left.

Ready, set, sync

If no body is the same, no cycle is either—period. In 2022, people will educate themselves on their menstrual health, from cycle phases and period care. Millennials are driving the searches behind this movement.

Orange calla lily at left. Black woman at right with her back turned to camera, full moon and night sky in background. Crystal hourglass at lower right.





White hand holding a pink menstrual cup. Pink cloth pad at left. White woman with short blonde hair holds pink flowers behind her back on the right.

Creator spotlight

Self-care is more than skin-deep for creator Whitney Sartain. Period. She educates her community on all things wellness, including overlooked topics like menstrual health. Follow Whitney for new ways to show yourself a little extra love.

“I ask my friends: are you charting your menstrual cycle? It’s not ‘too much information.’ It’s the most underrated information. To me, wellness is about more than eating kale. It’s about knowing what makes your body unique.”

Bring this trend to life

If you’re a wellbeing brand...

Help people tune into their bodies with mood and menstrual-tracking apps. Educate them on the different cycle phases to help people optimize their lifestyle around their flow.

If you’re a fitness brand...

Promote classes based on menstrual cycle stages so people can tailor their training to help manage symptoms, optimize performance and avoid injury. Follicular phrase? Try a HIIT workout. Luteal phase? Go for gentle pilates.

If you’re a tech brand…

Help Gen Z navigate their periods. Suggest what to include in a modern period starter kit or share self-care apps to ease into that time of the month.

Pinterest search term for cramp relievers. Blue hot water bottle over a plaid pattern. Woman with arm tattoos and red leggings doing dead bug pose. Top view of amber looking tea with loose tea leaves. Pin showcasing east asian woman sitting outdoors while looking at her phone. Text reads get to know your cycle. Description reads the ultimate period tracking app.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019-Sep 2021