Collage of people wearing silky clothes. Hand of a white woman putting a lily into a vase. East Asian woman wearing a linen dress. Person with a beard and bright lipstick wearing a green robe. Black woman wearing blue silk pajamas.

Goodbye sweats, hello silky sleepwear

There’s something special about investing in silk just for sleeping. Nightwear will get its own dress code in 2022—even if it’s just for a party of one. Searches for satin sleepwear and classic nightgowns will rise across all age groups.

Collage of sleepwear and bedtime themes: A man in a dark gray tank top sleeps on a gray pillow, one arm resting on a blue yoga mat. Woman’s legs in loose-fitting white pajama pants. Man in foreground holding open a light purple satin pajama top.

Two Black women, one with short hair and one with long hair, in pink night clothes, against a green linen backdrop.

Creator spotlight

Beauty creator Kristina Rodulfo is the friend you want on your group chat. This former magazine editor shares her hot takes on all things style and self-care. Like, it’s time to treat yourself and upgrade those old pajamas. Follow Kristina and get an inside look at fashion from an editorial pro.

“I loved baggy T-shirts for sleeping. But a silky nightgown? Gamechanger. Seriously. I feel so much calmer (and chicer) before bed now. For me, lounge-erie makes going to sleep feel like a little ritual.”

Bring this trend to life

If you’re a fashion brand...

Sweatsuits, be gone. Encourage people to slip into silky loungewear and take elevated comfort to the next level.

If you’re a home brand...

Make lounging feel extra luxe. Take them into their leisure zone with satin bedding and weighted blankets.

If you’re a hobby or crafting brand…

Give people ideas on how to weave silk and satin fabric into their DIY creations—from lace ceramics to silky scented eye masks.

Pinterest search results for silk sleepwear. White woman in green silk pajamas, white brick wall in background. Pink sleep mask on yellow striped mat with two peaches. Swirl of pink silk. Pin of golden silk sheets and pillowcases on a bed. Text reads get your beauty sleep, shop silk pillowcase. Description reads discover silk sleep accessories.

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