Lake it ‘til you make it

Colorful collage of lake-themed items. Black woman in pink and floral lake outfit at left, next to boardwalk and diver jumping through an orange circle into water. A-frame boat house at center with paddleboarder in a lake. Roofed dock with post at right.

Lakes will have their moment in the sun

In 2022, people will trade in their beachfront getaways for inland swims. Gen X and Boomers are driving this freshwater trend that will only grow in the year ahead. Lakeside resorts, pontoon boats and lake home plans will all be making a splash.

Collage of lake-themed items: Boat at center on a steel-blue lake with dock in the foreground. Swimmer jumps inside a large yellow donut floatie. Snow-capped mountains in the background.





Three people sport casualwear: Latinx woman in white long-sleeved top with a rainbow skirt at left, Black man in a neon green short-sleeved top and shorts at right, Arab woman in a floral top and blue hijab and shades. Lake house in the background.

Creator spotlight

When you follow Megan Mitchell, you get cozy dishes that feel right at home on the water. This chef, food stylist and host makes post-boating dinners an event, not an afterthought. Follow Megan for belly-filling lake life recipes.

“Mark my words: Everyone’s planning a lake escape. My audience is looking for new ways to nourish a group after a long day on the water. I’m all about creating unfussy, family-style recipes for those evenings at the lake.”

Bring this trend to life

If you’re a travel brand...

Dive into the peaceful waters of lake travel. Show people top lake destinations with things to do when they get there.

If you’re an auto brand...

People are heading off the beaten path. Offer up vehicle ideas to help them get to their lakeside vacation in style.

If you’re a fashion brand...

From boat shoes to fishing vests, fashion should meet function when inland road trips are on the itinerary. And remind them to pack an outfit just for lounging, too!

Pinterest search term for lake trip outfits. White woman with a yellow jumpsuit sitting on a dock. Older white man with a blue beanie and a yellow jacket looking at the horizon. Brunette woman with a sunhat. Pin showcasing a person in a green raincoat with the hood over their head walking on a grass field. Text on image reads, lake looks. Description reads, shop waterproof apparel.

Related trends

Footnotes
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Pinterest, search data, global, analysis period Oct 2019-Sep 2021