Lake it ‘til you make it
Lakes will have their moment in the sun
In 2022, people will trade in their beachfront getaways for inland swims. Gen X and Boomers are driving this freshwater trend that will only grow in the year ahead. Lakeside resorts, pontoon boats and lake home plans will all be making a splash.
Creator spotlight
When you follow Megan Mitchell, you get cozy dishes that feel right at home on the water. This chef, food stylist and host makes post-boating dinners an event, not an afterthought. Follow Megan for belly-filling lake life recipes.
“Mark my words: Everyone’s planning a lake escape. My audience is looking for new ways to nourish a group after a long day on the water. I’m all about creating unfussy, family-style recipes for those evenings at the lake.”
Bring this trend to life
If you’re a travel brand...
Dive into the peaceful waters of lake travel. Show people top lake destinations with things to do when they get there.
If you’re an auto brand...
People are heading off the beaten path. Offer up vehicle ideas to help them get to their lakeside vacation in style.
If you’re a fashion brand...
From boat shoes to fishing vests, fashion should meet function when inland road trips are on the itinerary. And remind them to pack an outfit just for lounging, too!
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