Emotional escape rooms
Safe spaces for feels
Emotions, so hot right now. If you need a place to go to feel all the feels, there’s a room for that. People will plan their great (indoor) escapes and designate rooms in their homes to decompress, vibe and rage. All age groups are driving searches for music-themed rooms, crystal rooms and even rage rooms (!).
Creator spotlight
Tommy Lei wants to show you a “love letter to all things modern.” When he’s not posting chic interior design ideas and morning routines, he’s publishing new Idea Pins for his “Ask a gay” series. Follow Tommy for tons of feel-good content.
“Ask my friends: I’m the number one advocate for ‘me’ time. That’s why I’m going all in on self-care and creating a corner in my home that only brings calm vibes. It’ll be my safe space to step away, stretch and recharge.”
Bring this trend to life
If you’re a home brand...
Use collections ads to show people how to create restorative spaces in their homes complete with cozy furniture, crystal-inspired accents and makeshift massage beds.
If you’re a wellbeing brand...
Make sure you’re there when they search for self-care. Inspire them to create their very own at-home sanctuary by creating collections ads featuring essential oil diffusers, chic massage tables and vibey candles.
If you’re a tech brand...
Lighting and sound are essential to creating any mood. From light bulbs to speakers, create tech packages to help people make their home feel like a full-on retreat.
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