Emotional escape rooms

Collage of meditative and emotional items. White hand touching a tower of different colored square rocks. Clear quartz and rose quartz. Disco ball. White man resting and reading a book. Black man dancing. Library stacks. Two floating books, pages fluttering. A hand with a bat breaking a computer monitor.

Safe spaces for feels

Emotions, so hot right now. If you need a place to go to feel all the feels, there’s a room for that. People will plan their great (indoor) escapes and designate rooms in their homes to decompress, vibe and rage. All age groups are driving searches for music-themed rooms, crystal rooms and even rage rooms (!).

Trending search terms¹

Rage room

+150%

Music themed rooms

+2x

Crystal room

+8x

Tiny library room

+12x

Home massage room

+190%
White woman with long blonde hair in a black dress and black combat boots. She bends to smash a sledgehammer through a small TV screen. Silhouette of someone yelling on the left. Backdrop of shards of navy blue, purple, white and red.





Vision-impaired white man wears sunglasses, sits cross-legged reading braille. He’s surrounded by stacks of books and a library book shelf.

Creator spotlight

Tommy Lei wants to show you a “love letter to all things modern.” When he’s not posting chic interior design ideas and morning routines, he’s publishing new Idea Pins for his “Ask a gay” series. Follow Tommy for tons of feel-good content.

“Ask my friends: I’m the number one advocate for ‘me’ time. That’s why I’m going all in on self-care and creating a corner in my home that only brings calm vibes. It’ll be my safe space to step away, stretch and recharge.”

@mybelonging

Bring this trend to life

If you’re a home brand...

Use collections ads to show people how to create restorative spaces in their homes complete with cozy furniture, crystal-inspired accents and makeshift massage beds.

If you’re a wellbeing brand...

Make sure you’re there when they search for self-care. Inspire them to create their very own at-home sanctuary by creating collections ads featuring essential oil diffusers, chic massage tables and vibey candles.

If you’re a tech brand...

Lighting and sound are essential to creating any mood. From light bulbs to speakers, create tech packages to help people make their home feel like a full-on retreat.

Create ad
Explore the “Emotional escape rooms” board
Pinterest search results for emotional escape rooms. White standalone tub, blue wall, large window and patterned tile floor. Black woman with short blonde hair dances at a window. Three red, oval hanging lamps. Pin of a room with a wicker chair and furniture, standing plant. Shawl is draped over the chair. Text reads Lofteriorista, set up your sanctuary, explore home goods. Description reads home accessories to create a cozy space.

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