Be jeweled

Collage with different gemstones and people wearing gems. Black woman smiling at left with a high ponytail and combed edges. Black person at center wearing a big shiny earring. East Asian woman at right with rhinestones under her eyes. Woman with sparkly blue eye makeup at left. Gemstones and a hand with jeweled fingernails.

Beyond the basic earring

Bring the bling… to everything. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorizing the whole body, from tooth gems to crystal eye embellishments.

Woman with hand tattoos and top ponytail smiles, partially covering her face with her hands. Woman with vibrant blue eye makeup.

Shirtless Black man with large silver earring. Purple calla lily with three gold rings attached to the petal. Open mouth with two front gold teeth. Woman’s ear with silver studs and gold hoops.

Creator spotlight

Sunni Gonzales finds stunning ways to up your accessory game with more ideas than your usual earrings. Follow this makeup creator and get inspired to add some extra bling to your life.

“My collection of quirky jewelry is getting bigger by the day. I have a handful of cheeky-shaped nail gems and a box of mini rhinestones for my hair. I see little touches of sparkles or crystals as the big thing in beauty this year.”

Local spotlight

Be jeweled in Mexico

Watch this space. One country where Be jeweled will shine in 2022 is Mexico, where terms like cross earrings and lip piercings will rise. But it’s not all spiky edge: eccentric jewels will take off, too.

Trending search terms in Mexico²

Bring this trend to life

If you’re a beauty brand...

Help beauty trend seekers uplevel their signature cat eye with crystal embellishments. Create tutorials to teach them how to nail the perfect gem placement—from the outer corners of the eye to the brow bone.

If you’re a fashion brand...

Use Pinterest ads targeting to reach people who set their own style. Help aspiring fashion mavens transform their white sneakers into jeweled masterpieces with step-by-step how-to videos.

If you’re a food and beverage brand...

Encourage people to add a little sparkle to their dessert table. Offer up content that features embellished cakes, bedazzled charcuterie boards or glitter cappuccinos.

Pinterest search results for bejeweled dessert. Pink cake with white trim and topper of a woman’s silhouette. Chopsticks pick up a pearl on purple frosting. Frosted donut with sprinkles. Pin with a pink border advertising cupcakes with chocolate frosting with the tagline, sprinkle some sparkle and the description, bedazzle your baked goods.

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