Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people they love, from movie nights to monthsaries.

What the global data says

145%

increase in searches year over year for monthsary message for girlfriend

Find it trending in
Canada
US
Indonesia

80%

increase in searches year over year for anniversary box for him

Find it trending in
Canada
UK
US

85%

increase in searches year over year for cheers and beers party

Find it trending in
UK
Indonesia
US

110%

increase in searches year over year for movie date night at home

Find it trending in
Germany
Brazil
Australia

3x

increase in searches year over year for death to my 20s party

Find it trending in
UK
US
Canada




Tips for brands

Help Pinners make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners up their at-home movie game, while streaming services can help them create the perfect date-night playlist. Restaurants and at-home delivery brands can promote menu options to help Pinners celebrate, while food and beverage brands can offer up recipe ideas to make these “big little moments” true celebrations. Financial services companies can help Pinners budget for these important milestones.





Educate your audience with Idea Pins
Create your own content featuring Little moments of big love.

Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020