Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.
Trending search terms
What the global data says
increase in searches year over year for night affirmations sleep
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Australia
US
Canada
increase in searches year over year for sleep blends for diffuser
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Australia
UK
Canada
increase in searches year over year for before sleep workout
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US
UK
Germany
increase in searches year over year for silk sleepwear
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Germany
UK
Brazil
increase in searches year over year for sleep yoga
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Indonesia
UK
US
Tips for brands
Help Pinners turn their bedrooms into sleep sanctuaries. Home retailers can promote sheets, weighted blankets and mattresses to keep bedtime extra cozy. Beverage brands can recommend a night-time tea while vitamin brands can promote natural sleep aids. And music streaming services or meditation apps can share calming playlists to help Pinners unwind.
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