Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical vacation—even if they can’t travel anytime soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big-ticket trip.

What the global data says

50%

increase in searches year over year for luxury vacation

Find it trending in
UK
Australia
Spain

7x

increase in searches year over year for dream vacations

Find it trending in
Brazil
UK
Germany

55%

increase in searches year over year for honeymoon pictures romantic

Find it trending in
UK
US
Canada

35%

increase in searches year over year for mountain travel

Find it trending in
US
UK
Canada

100%

increase in searches year over year for forest resort

Find it trending in
Canada
US
UK




Tips for brands

Help Pinners plan their next vacation—no matter where or when that might be. Airline and hotel brands can promote flexible booking and cancellation policies. Credit card brands can highlight key travel benefits and discounts at luxury resorts. Financial services brands can share budgeting tips to help Pinners save for their bucket-list trips. Streaming services can promote location-inspired movie collections. Ads are so much of what we see on the internet. Why not be the brand that offers people a moment to escape to a beautiful landscape through your advertising?





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020