Get a hobby, but make it cool. Pinners will lean into hands-on activities like colorful embroidery and one-of-a-kind leatherworking in 2021. Just don’t call it a grandma pastime.

What the global data says

4x

increase in searches year over year for glass etching designs

Find it trending in
Canada
UK
US

155%

increase in searches year over year for crochet basics

Find it trending in
US
Australia
UK

3x

increase in searches year over year for aesthetic embroidery

Find it trending in
France
Spain
Italy

3x

increase in searches year over year for bottle painting ideas

Find it trending in
Spain
Australia
US

2x

increase in searches year over year for leatherworking tools

Find it trending in
US
UK
Canada




Tips for brands

Help Pinners discover new at-home hobbies to keep themselves entertained. Big box retailers can come up with creative ways to feed Pinners’ new skills, like off-label uses for everyday objects or paint for decorating glassware. Interior brands can offer up crafting room or organization inspiration for Pinners looking to store their new DIY materials. Food delivery and restaurant brands can promote easy meal options so Pinners can save time in the kitchen and focus on their new passions.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020