Bland is banned

Snappy-spicy is the new umami

2021 prediction

Image cluster featuring: pickled jalapeño in a glass jar, vibrant red and yellow peppers on different plates, a jar of olive oil mixed with herbs.

Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore.


Trending search terms

Tomatillo enchilada sauce
Cajun chicken pasta recipes
Jalapeño pepper jelly recipe
Hot honey recipe
Poke bowl sauce

What the global data says

75%

increase in searches year over year for tomatillo enchilada sauce

Find it trending in
Canada
US

55%

increase in searches year over year for Cajun chicken pasta recipes

Find it trending in
UK
US
Canada

2x

increase in searches year over year for jalapeño pepper jelly recipe

Find it trending in
Canada
US

155%

increase in searches year over year for hot honey recipe

Find it trending in
US
Canada

70%

increase in searches year over year for poke bowl sauce

Find it trending in
France
Germany
UK




Tips for brands

Help Pinners turn everyday meals into flavor adventures. Food brands can play to different taste profiles by adding a “spice-meter” on their creative assets. Beverage brands can promote food and drink pairings to help Pinners cool their mouths after a hit of jalapeño. Home appliance and electronic brands can show Pinners how to turn their kitchen basics into flavor makers. And vitamin brands can promote digestive aids to help Pinners enjoy spicy foods with ease.





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