Meet the team. (That’s you.) Pinners will tap into their entrepreneurial side and use Pinterest to bolster their biz. Branding strategies, podcast tips and small business ideas will all be high in demand this year.

What the global data says

105%

increase in searches year over year for branding your business

Find it trending in
UK
Indonesia
Australia

130%

increase in searches year over year for podcast design

Find it trending in
Indonesia
Japan
France

2x

increase in searches year over year for entrepreneur motivation

Find it trending in
UK
Canada
France

150%

increase in searches year over year for accounting basics

Find it trending in
US
UK
Indonesia

90%

increase in searches year over year for small business ideas

Find it trending in
Sweden
Germany
France




Tips for brands

Inspire Pinners entering the entrepreneurial realm. Financial services and tech/telco brands can highlight products and budgeting software to help Pinners finance their venture. Fashion and beauty brands can give Pinners tips on how to dress like a boss from home. Supplement brands can share formulas to help boost focus and energy. And interior brands can promote exposed shelves and wall art to help Pinners spruce up their “cloffice.”





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020