When athleisure meets elegance—that’s athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for the “office,” stretchy enough for the yoga mat and comfy enough for the couch.

Help Pinners achieve absolute comfort in all areas of their lives. Fashion, apparel and big-box retail brands can promote a line of “nap dresses” or slouchy pants that can be dressed up or dressed down. Laundry detergent or appliance brands can show Pinners how to keep soft fabrics soft. Credit card companies can highlight redeeming reward points or cash back to help Pinners upgrade their new athflow wardrobe.