How to use the Pinterest brand in your marketing

Red Pinterest logo centered on a white background.

These guidelines are for businesses promoting their presence on Pinterest, and provide general rules about using our brand assets and showcasing Pinterest content. The rules apply to all media, including in-store signage, packaging, digital media and broadcast.

We’re happy to have you promote your Pinterest presence and content. Just make sure your ads and marketing materials don’t suggest that Pinterest is sponsoring your promotions or formally affiliated in any way.

The basics

Pinterest logo

  • Only use the Pinterest badge (please don’t use our wordmark)

  • Always include a call to action when using our badge

  • Always display your Pinterest account when you use our badge in a non-interactive environment

  • Always use our badge templates to ensure call to action text is proportionate to the Pinterest badge

Product screens

  • Call out your Pinterest account somewhere within the treatment

  • Interface images should match the device you show (ex. a mobile view should show the mobile interface, etc.)

Language

  • Whenever you reference Pinterest, make sure to also reference your Pinterest account

  • Acceptable ways to reference your account:
    Follow us on Pinterest
    Find us on Pinterest

  • Acceptable language to talk about your Pins:
    Find more ideas on Pinterest
    Get inspired on Pinterest
    Popular on Pinterest

  • Do not use this language for your Pins:
    Trending on Pinterest
    Trending Pins

Full guidelines

Logo examples

A red Pinterest logo on a white background
Primary red logo
A black Pinterest logo circled in white on a black background
Secondary black or white
The words "Follow on" and a white Pinterest logo circled in red against a white background

Call to action lockups

We offer templates for interactive call to action lockups that link to your Pinterest profile. You can also make your own, using the guidance below.

View interactive CTA lockups

Interactive call to action lockup guidance

The words "Follow on" and a white Pinterest logo circled in red against a white background
No container
The words "Follow on" and a white Pinterest logo circled in a solid gray container against a white background
Gray container over white
The words "Follow on" and a red Pinterest logo circled in a solid white container against a black background
White container

Static call to action lockup guidance

Follow these guidelines for any static, non-interactive CTAs that link people to your Pinterest profile. If your audience is more familiar with Pinterest, you can simply use your Pinterest account handle. If your audience isn’t as familiar with Pinterest, you might want to write out your full account URL for clearer context. In all cases you may use your own brand typeface.

The Pinterest CTA in white and circled in red, centered with a sample account handle against a white background
Centered CTA

Pinterest badge centered above a CTA and your account handle

The Pinterest CTA in white and circled in red, left-aligned with a sample account handle against a white background
Left-aligned CTA

Pinterest badge set to the left of a CTA and your account handle

The Pinterest logo in white and circled in red, centered with a sample account URL against a white background
Centered account URL

Pinterest badge centered above full account URL

The Pinterest CTA and logo in white and circled in red, left-aligned with a sample account URL against a white background
Left-aligned account URL

Pinterest badge set to the left of a CTA and your account handle. Note: The CTA should not mention “Pinterest” as it is included within the URL.

A sample account URL centered on a white background
Account URL only

Your full Pinterest URL may appear without our badge.

A sample account URL and Pinterest CTA centered on a white background
CTA and account URL

A CTA and full account URL may appear without our badge. Note: The CTA should not mention “Pinterest,” as it is already included within the URL.

Broadcast and social

Broadcast and social lockups should always include clear links to your Pinterest profile. Use of our badge without a link to your own account incorrectly implies a partnership, sponsorship or endorsement.



To use Pinterest in video, television or film, you must submit a written request to your partner manager at Pinterest. The partner manager needs to review each potential use. Please reach out at least 10 business days in advance to avoid production delays.

The Pinterest CTA and logo in white and circled in red, center-aligned with a sample account URL against a grey background

Centered lockups are recommended for all social and broadcast formats.

Language

Acceptable call to action phrases

Our primary call to action is “Follow on Pinterest.” You can also use the following phrases to talk about your account:

Follow us on Pinterest
Popular on Pinterest
Find us on Pinterest
Visit us on Pinterest
Find more ideas on Pinterest
Get inspired on Pinterest

Unacceptable phrases

Never use any of the following phrases when referring to Pinterest:

Trending on Pinterest
Trending Pins
Any phrase that uses “Pin” as a verb (use “save” instead)

When can you say “Popular on Pinterest?”

A Pin is only considered popular if it registers high impressions, clicks or saves within Pinterest Analytics. Remember that Pinterest Analytics only shows your own Pin performance. To provide the right context, make sure to put your own Pinterest URL after any “Popular on Pinterest” labels.

Naming and visuals for your apps and services

If you’re creating an app, website or other service designed to be used with Pinterest, develop your own branding that doesn’t use Pinterest brand elements.

  • Don’t use “Pin,” “Pinterest” or any variations of “Pinterest” in your name or domain name.

  • Don’t use any Pinterest marks, logos, graphics or similar variations as part of your logo or branding.

A smartphone displaying various images on its screen is centered on a background of iridescent, geometric pillow-like panels. The screen shows a light bulb, a bicycle, a purse, a pair of shoes, and a woman wearing a coat.

Product depictions

When depicting Pinterest in your marketing, always make sure the interface matches the device. For example: when depicting Pinterest within a photo of a phone, make sure you’re using the mobile Pinterest interface. The same applies for tablet and desktop depictions. This applies to all elements of Pinterest, including Pins, boards, the grid view or any other element.



Please note that you are responsible for obtaining all rights to any imagery represented in your marketing materials.

Press assets

Please refer to the below file packages for press assets.

Three phone screens showing a Pin of an outfit and different ways to search and shop the look on Pinterest.
Product screens

View screens

Close-up of a person’s hands scrolling Pinterest on a phone, with multiple rings, stacked bracelets, and highly decorated nails in focus.
Footage of our product and Pinners

View footage

A gigantic red Pin replica among large white balloons in the Pinterest headquarters lobby
Footage of our office and employees

View footage

An image displaying the Pinterest leadership team, represented by headshots, gathered in a circular formation
Leadership photos

View photos

Press inquiries

Press requests

Email press@pinterest.com
Only members of the press will receive a response. Visit our Help Center for all other inquiries.

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Fill out our speaker form

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