Performance marketing on Pinterest

Drive lower funnel results with dedicated performance marketing tools. From web conversions to in-store sales, you can do it all on Pinterest.

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More engaged audiences

The people who use Pinterest are here to take action. Both clicks and saves are up 50% year over year for our buyable content formats.1

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More performant tools

Expanded solutions give you more ways to drive performance. Our new mobile deep link feature alone has helped brands grow conversions by 3x.2

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More measurement clarity

New measurement solutions give a better look at channel impact. For example, brands using the Conversions API measure an average 28% increase in conversions attributed to Pinterest.3

Explore our solutions

Clear, actionable results

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Measure campaign impact

Before you begin, make sure to implement the Conversions API. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.

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Experiment and optimize

Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.

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Assess channel impact

Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partners can help you run studies like multi-touch attribution or media mix modeling.

Jumpstart success with our performance framework

We coach clients to success with our Path to Performance scorecard. Follow all four best practices to help maximize efficiency and results for performance campaigns.

Building a successful campaign on Pinterest starts with a strong foundation. By leveraging the right tools and signals, you can track performance effectively, optimize your campaigns, and achieve measurable results.

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Pinterest offers advertisers tools and solutions that can make executing campaigns as simple or as detailed as needed.

A product Pin from a brand called Aye Yai Yai uses Pinterest Performance+ features like targeting, bidding, budgets and creative.

Running optimized creative can make all the difference. Use our creative best practices to elevate your content and help drive better results.

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Optimize smarter, not harder. Refine your campaigns, improve performance and make the most of your Pinterest campaigns.

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