Bestie aesthetic

Colorful collage of friends of different races and ethnicities. Handshake at center, bright flowers and shapes in the background.

Tattoos and tarot are the new friendship bracelets

Ride-or-die, bestie, BFF—whatever you call them, 2022 will be a year for honoring your chosen family. And this isn’t just a Gen Z thing—all age groups are looking for friendship rings, matching tattoos for guy friends and tarot spreads.

Hands with bracelets and rings slip into each other on the left. At right, elder Black and white women smile and take a selfie against a mountain and blue sky backdrop.

Smiling white women lift two boxes together at center. Burnt sienna building facade at left with three windows. White hand at right holding three small white boxes wrapped with purple, green and blue ribbons.

Creator spotlight

Say hello to the fashion world’s chicest besties: Janne and Niqui Bishop. This mother-daughter duo share their own spin on runway looks and follow one rule: Wear what makes you happy. Follow Janne and Niqui for a bestie aesthetic that’s coordinated, not corny.

“We have a bestie aesthetic, and it has Janne and Niqui written all over it. Less matching shirts, more coordinated summer fits. Less yarn bracelets, more chic rings and sneakers. It’s something we bond over and it feels uniquely us.”

Bring this trend to life

If you’re a crafting brand...

Inspire people with bestie bracelet-making kits or friendship rings. Matching gifts make the perfect present idea for any holiday.

If you’re a fashion brand...

Buy one, get one for your bestie. Lean into Galentine's Day and Friendsgiving sale moments for wedding party robes, friendship rings or matching tattoos.

If you’re a tech brand...

Feature tech gifts that keep people connected with their bestie, from wearables to workout tracking devices to walkie-talkies.

Pinterest search term result for group fitness outfits. Two women with matching blue sweaters and matching yellow tinted sunglasses. Back view of two black women in fitness attire walking side by side.  Two older women doing yoga in a living room. Pin showcasing two black women with matching workout outfits sitting on a block back to back. Text on the block reads, bestie workout attire. Description reads, shop outfits for any workout.

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Pinterest, search data, global, analysis period Oct 2019-Sep 2021