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Weddings, unplugged

Low-key weddings are the new high-key occasions

2021 prediction

Image cluster featuring: minimalist one-tier wedding cake with sliced peaches on top, a bride’s hand in sheer gloves reaching for a plate of bar snacks, a bride showing a peek of her casual sneakers under her wedding dress.

Say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements.


Trending search terms

Small backyard wedding
Simple wedding cake small one tier
Wedding jean jacket bride
Courthouse wedding outfit
Desert elopement

What the global data says

160%

increase in searches year over year for small backyard wedding

Find it trending in
UK
US
Brazil

2x

increase in searches year over year for simple wedding cake small one tier

Find it trending in
UK
Australia
Indonesia

130%

increase in searches year over year for wedding jean jacket bride

Find it trending in
US
Canada

2x

increase in searches year over year for courthouse wedding outfit

Find it trending in
UK
Australia
Germany

55%

increase in searches year over year for desert elopement

Find it trending in
US
Canada




Tips for brands

Inspire Pinners to pare back their parties. Fashion brands can share off-the-rack gowns for Pinners to order on tight wedding timelines. Retail brands can promote denim or leather jackets for brides to rock over their formal dresses. Beauty brands can highlight low-key makeup looks that don’t require a makeup artist. Financial services brands can help Pinners budget for their small celebrations and plan for life after their nuptials.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

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Bekijk het rapport over 2022