Say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements.

Inspire Pinners to pare back their parties. Fashion brands can share off-the-rack gowns for Pinners to order on tight wedding timelines. Retail brands can promote denim or leather jackets for brides to rock over their formal dresses. Beauty brands can highlight low-key makeup looks that don’t require a makeup artist. Financial services brands can help Pinners budget for their small celebrations and plan for life after their nuptials.