Make it your own. Gen Z will take personalization to the next level with DIY everything, from painted-on denim to custom crewneck sweatshirts.
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Tips for brands
Help Pinners take customization up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, message this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favorite slouchy athflow pants. Any brand creating a gift guide this holiday season can encourage their audience to personalize their presents.