It’s the end of the caked-on makeup look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new “effortlessly chic” routine is simple and sustainable.
Trending search terms
What the global data says
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Canada
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UK
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Brazil
France
Italy
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Japan
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Indonesia
increase in searches year over year for natural everyday makeup
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France
UK
Germany
Tips for brands
Say goodbye to the 12-step beauty routine. Skincare brands can help Pinners streamline their regimens and discover clean products with natural ingredients. Makeup brands can share tips on how to create a dewy, natural beauty look that will look great on camera and video calls. And phone manufacturers can promote the minimalist makeup trend to help Pinners capture the perfect selfie.
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