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    Rainbrows

    Defiant brows are the new defined brows

    2021 prediction

    Image cluster featuring: woman with pink hair and pink eyebrows wearing matching pink lipstick, man with blue pencil scribbed across his eyebrow and an abstract collage of colored makeup swatches.

    Brush up your brow game. In 2021, people will embrace bold brows and experiment with statement-making styles. Nothing is too out-of-the-brow this year.


    Trending search terms

    Goth eyebrows
    Above eyebrow tattoo
    Ombre powder brows
    Bleached eyebrows
    Colorful eyebrows

    What the global data says

    120%

    increase in searches year over year for goth eyebrows

    Find it trending in
    Spain
    Italy
    Australia

    60%

    increase in searches year over year for above eyebrow tattoo

    Find it trending in
    US
    UK
    Canada

    50%

    increase in searches year over year for ombre powder brows

    Find it trending in
    Australia
    Germany
    US

    160%

    increase in searches year over year for bleached eyebrows

    Find it trending in
    US
    Australia
    Canada

    35%

    increase in searches year over year for colorful eyebrows

    Find it trending in
    Brazil
    Germany
    Canada




    Tips for brands

    Help Pinners create their statement brow. Beauty and retail brands can create step-by-step tutorials and promote brow gel, pencils and powders. Skincare brands can promote makeup remover to help Pinners remove their strong brow looks at the end of the day. And no matter the category, all brands can keep this look in mind when casting models and creating lookbooks for photoshoots in 2021.





    Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

    See the trend on Pinterest
    Explore the Pins that bring our predictions to life.

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    Bekijk het rapport over 2022