Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people they love, from movie nights to monthsaries.
Trending search terms
What the global data says
increase in searches year over year for monthsary message for girlfriend
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increase in searches year over year for anniversary box for him
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increase in searches year over year for cheers and beers party
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increase in searches year over year for movie date night at home
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increase in searches year over year for death to my 20s party
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Tips for brands
Help Pinners make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners up their at-home movie game, while streaming services can help them create the perfect date-night playlist. Restaurants and at-home delivery brands can promote menu options to help Pinners celebrate, while food and beverage brands can offer up recipe ideas to make these “big little moments” true celebrations. Financial services companies can help Pinners budget for these important milestones.
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