Don’t underestimate a good heart-to-heart in 2021. Parents will school their kids in mindfulness, moral lessons and real-world teachings. Because the Pythagorean theorem will only get you so far.

Help the young generation accomplish greatness. Tech/telco brands or app services can promote morally minded streaming content powered by reliable internet services. And consumer packaged goods and big-box retail brands can use creative assets to encourage parents to add a positive note in a kid’s lunch box, or add mindfulness reminders on their school supplies or at-home study space.