Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.

What the global data says

100%

increase in searches year over year for night affirmations sleep

Find it trending in
Australia
US
Canada

80%

increase in searches year over year for sleep blends for diffuser

Find it trending in
Australia
UK
Canada

3x

increase in searches year over year for before sleep workout

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US
UK
Germany

60%

increase in searches year over year for silk sleepwear

Find it trending in
Germany
UK
Brazil

90%

increase in searches year over year for sleep yoga

Find it trending in
Indonesia
UK
US




Tips for brands

Help Pinners turn their bedrooms into sleep sanctuaries. Home retailers can promote sheets, weighted blankets and mattresses to keep bedtime extra cozy. Beverage brands can recommend a night-time tea while vitamin brands can promote natural sleep aids. And music streaming services or meditation apps can share calming playlists to help Pinners unwind.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

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