Take it from Gen Z: indie isn’t what it used to be. Their version is defined by bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails. When it comes to beauty, 2021 will be about feelin’ cute.
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Help Pinners nail down the trendiest beauty looks of 2021. Makeup and consumer packaged goods brands can promote bold shadows and candy-colored lipsticks that pop on all skin tones. Nail care brands can share polish ideas for emoji-inspired nail art. Brands in all categories can lean on the doodle-inspired aesthetic by using cheeky decals to enhance their creative assets and appeal to younger audiences.