Pinterest predicts 150+ emerging trends for the year ahead.

Indie beauty

Cheeky is the new chic

2021 prediction

Image cluster featuring: long, wavy brown hair with pastel hair clips all over, close up of a woman’s blue eye with colored rhinestones pasted on her face, bald woman with neon green eyeliner smiling with her eyes closed

Take it from Gen Z: indie isn’t what it used to be. Their version is defined by bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails. When it comes to beauty, 2021 will be about feelin’ cute.

Indie nails

Smiley face nails

Indie makeup

Inner eye pop of color

Butterfly eye makeup

What the global data says

21x

increase in searches year over year for indie nails

Find it trending in
France
Germany
Sweden

increase in searches year over year for smiley face nails

Find it trending in
France
Brazil
Italy

increase in searches year over year for indie makeup

Find it trending in
France
Canada
Spain

45%

increase in searches year over year for inner eye pop of color

Find it trending in
UK
Canada
Australia

increase in searches year over year for butterfly eye makeup

Find it trending in
Brazil
Spain
UK

Tips for brands

Help Pinners nail down the trendiest beauty looks of 2021. Makeup and consumer packaged goods brands can promote bold shadows and candy-colored lipsticks that pop on all skin tones. Nail care brands can share polish ideas for emoji-inspired nail art. Brands in all categories can lean on the doodle-inspired aesthetic by using cheeky decals to enhance their creative assets and appeal to younger audiences.