Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical vacation—even if they can’t travel anytime soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big-ticket trip.
Trending search terms
What the global data says
increase in searches year over year for luxury vacation
Find it trending in
UK
Australia
Spain
increase in searches year over year for dream vacations
Find it trending in
Brazil
UK
Germany
increase in searches year over year for honeymoon pictures romantic
Find it trending in
UK
US
Canada
increase in searches year over year for mountain travel
Find it trending in
US
UK
Canada
increase in searches year over year for forest resort
Find it trending in
Canada
US
UK
Tips for brands
Help Pinners plan their next vacation—no matter where or when that might be. Airline and hotel brands can promote flexible booking and cancellation policies. Credit card brands can highlight key travel benefits and discounts at luxury resorts. Financial services brands can share budgeting tips to help Pinners save for their bucket-list trips. Streaming services can promote location-inspired movie collections. Ads are so much of what we see on the internet. Why not be the brand that offers people a moment to escape to a beautiful landscape through your advertising?
See the trend on Pinterest
Explore the Pins that bring our predictions to life.