Pinterest Business

    Getaway car

    Parking space is the new personal space

    2021 prediction

    Image cluster featuring: man in baseball cap polishing his car, bumper on a vintage blue car, miniature pine tree on a car dashboard.

    Sometimes you just need to get away. In 2021, cars will become the new “third space” for everything from date nights to man caves. Bonus: most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.


    Trending search terms

    Car date night
    Drive-in cinema
    Car man cave
    Dog car seats
    Car survival kits

    What the global data says

    2x

    increase in searches year over year for car date night

    Find it trending in
    Brazil
    Germany
    France

    115%

    increase in searches year over year for car man cave

    Find it trending in
    US
    Australia
    UK

    190%

    increase in searches year over year for drive-in cinema

    Find it trending in
    Indonesia
    US
    Germany

    100%

    increase in searches year over year for dog car seats

    Find it trending in
    US
    Canada
    UK

    60%

    increase in searches year over year for car survival kits

    Find it trending in
    Australia
    UK
    Canada




    Tips for brands

    Help Pinners bring their creature comforts into their vehicles. Auto brands can spotlight next-level luxury like massage seats, surround sound or vista roofs. Household brands can share everyday items to keep handy in the car, like wet wipes, hand sanitizer and lip balm. Food or beverage brands can promote on-the-go drinks and snacks. Wellness brands can share instant Zen options, like car diffusers. Pet brands can show Pinners how to make their hang hospitable to furry friends. And auto insurance can emphasize the importance of insuring that fancy new car cave with car insurance.





    Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

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