Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore.
Trending search terms
What the global data says
increase in searches year over year for tomatillo enchilada sauce
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Canada
US
increase in searches year over year for Cajun chicken pasta recipes
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UK
US
Canada
increase in searches year over year for jalapeño pepper jelly recipe
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Canada
US
increase in searches year over year for hot honey recipe
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US
Canada
increase in searches year over year for poke bowl sauce
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France
Germany
UK
Tips for brands
Help Pinners turn everyday meals into flavor adventures. Food brands can play to different taste profiles by adding a “spice-meter” on their creative assets. Beverage brands can promote food and drink pairings to help Pinners cool their mouths after a hit of jalapeño. Home appliance and electronic brands can show Pinners how to turn their kitchen basics into flavor makers. And vitamin brands can promote digestive aids to help Pinners enjoy spicy foods with ease.
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