Make it your own. Gen Z will take personalization to the next level with DIY everything, from painted-on denim to custom crewneck sweatshirts.
Trending search terms
What the global data says
Tips for brands
Help Pinners take customization up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, message this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favorite slouchy athflow pants. Any brand creating a gift guide this holiday season can encourage their audience to personalize their presents.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020