Make it your own. Gen Z will take personalization to the next level with DIY everything, from painted-on denim to custom crewneck sweatshirts.

Closeup shot of ear wearing safety pin as earring
Woman with curly hair facing away from the camera wearing denim jacket and white pants
Closeup shot of hands tie-dying white fabric with yellow and pink dye

What the global data says

3x

increase in searches year over year for jean painting ideas

Find it trending in
Brazil
Spain
Italy

6x

increase in searches year over year for reworked clothes

Find it trending in
Indonesia
Brazil
US

7x

increase in searches year over year for sweatshirt embroidery

Find it trending in
Canada
US
Australia

130%

increase in searches year over year for custom hoodies

Find it trending in
Italy
Germany
Sweden

115%

increase in searches year over year for tote bag design diy

Find it trending in
Spain
France
Germany




Tips for brands

Help Pinners take customization up a notch. If you’re a home or fashion brand that provides custom embroidery or monogramming, message this offering to Pinners with your creative. Art supply and paint brands can advertise products as a way for Pinners to add a personal touch to their favorite slouchy athflow pants. Any brand creating a gift guide this holiday season can encourage their audience to personalize their presents.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020