Let’s save the planet, but make it fun. In 2021, parents will entertain kids while they educate them and make art with what they already have (like pencil shavings!).

Young girl with prosthetic legs wearing striped skirt and leotard playing with a hula hoop
Kid’s hands drawing with colored pencil on white and orange paper
Two stones painted with blue, yellow and white circles

What the global data says

35%

increase in searches year over year for art education projects

Find it trending in
Australia
UK
Canada

85%

increase in searches year over year for outdoor education

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Italy
UK
Canada

85%

increase in searches year over year for cardboard toys

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Germany
UK
Australia

115%

increase in searches year over year for pencil shaving art for kids

Find it trending in
UK
Indonesia
US

3x

increase in searches year over year for banana peel fertilizer

Find it trending in
US
Canada
Australia




Tips for brands

Help Pinner parents everywhere find fun and inventive ways to stimulate and support their kids’ learning. Arts and crafts brands can highlight supplies to make at-home education adventures as easy as 1, 2, 3. Home electronics brands can promote podcasts or TV shows made for kids about planet health or climate change.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020