Give yourself permission to be bad at something. Or surprisingly good at something. In 2021, people will embrace a beginner’s mindset and teach themselves skills from scratch.

Woman’s hand painting a canvas with pink and peach paint.
Woman wearing a skirt riding a skateboard
Yellow candlesticks on a stone background

What the global data says

150%

increase in searches year over year for knife painting for beginners

Find it trending in
Germany
UK
Canada

11x

increase in searches year over year for sublimation for beginners

Find it trending in
US
Canada
Australia

155%

increase in searches year over year for how to skateboard for beginners

Find it trending in
Canada
UK
Australia

3x

increase in searches year over year for resin art for beginners

Find it trending in
UK
Germany
Canada

80%

increase in searches year over year for candle making for beginners

Find it trending in
US
Canada
Australia




Tips for brands

Help Pinners start something new. Financial services brands can show Pinners how to create a budget to start a new hobby. Apparel brands can help outfit their audience for their new pastime, like beginner skateboarding clothes. Consumer packaged goods and household brands can show Pinners how to clean up after their inevitable first time fails—and encourage them to keep failing.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020