Pinners will get creative with braiding techniques that are protective, low-maintenance and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights.
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What the global data says
Tips for brands
Show Pinners how your brand can help maintain or enhance their protective hairstyles. Haircare brands can create a step-by-step tutorial on how to care for braids. Beauty retailers can promote hair accessories. And fashion brands can promote head-to-toe outfit ideas that complement braided styles.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020