The outback is in. Whether you’re seeking a sky full of stars or a field full of flowers, turns out nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.
Trending search terms
What the global data says
Tips for brands
Say yes to the nomads. Auto and tire brands can promote products or safe driving tips for road trips. Food and beverage brands can help Pinners plan a romantic meal for stargazing, while travel brands can inspire Pinners looking to mix business and leisure. Credit card brands can offer solutions for financing a new RV. Beauty brands can promote travel or mini-size products and luggage brands can share packing tips for a light load. No matter your category, consider how you can represent the glamour of going outside.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020