The outback is in. Whether you’re seeking a sky full of stars or a field full of flowers, turns out nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.

A field of yellow flowers
A yellow camper van parked beneath a sky full of stars
A man in a wheelchair on a paved path among trees

What the global data says

165%

increase in searches year over year for wild flower field

Find it trending in
US
Indonesia
Germany

40%

increase in searches year over year for RV accessories

Find it trending in
Canada
US
UK

100%

increase in searches year over year for motorcycle tent

Find it trending in
Australia
UK
US

165%

increase in searches year over year for couple stargazing

Find it trending in
Italy
Canada
Australia

80%

increase in searches year over year for nomad aesthetic

Find it trending in
Germany
US
Australia




Tips for brands

Say yes to the nomads. Auto and tire brands can promote products or safe driving tips for road trips. Food and beverage brands can help Pinners plan a romantic meal for stargazing, while travel brands can inspire Pinners looking to mix business and leisure. Credit card brands can offer solutions for financing a new RV. Beauty brands can promote travel or mini-size products and luggage brands can share packing tips for a light load. No matter your category, consider how you can represent the glamour of going outside.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020