Say goodbye to open floor plans. Pinners are getting creative with closed doors. In 2021 we’ll all learn what a “cloffice” is. Even when doors aren’t available, people will find new ways to create some personal space.
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What the global data says
Tips for brands
Home is where the heart is—and where we spend the bulk of our time these days. Retail brands can offer product solutions to enhance hybrid rooms in the house, like home office furniture or trending paint colors. Financial services brands can help Pinners keep their insurance up-to-date to help cover new home additions. Tech/telco brands can promote products that power their home office, home gym, gaming rooms or home connectivity (or WiFi).
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020