Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people they love, from movie nights to monthsaries.
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What the global data says
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Help Pinners make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners up their at-home movie game, while streaming services can help them create the perfect date-night playlist. Restaurants and at-home delivery brands can promote menu options to help Pinners celebrate, while food and beverage brands can offer up recipe ideas to make these “big little moments” true celebrations. Financial services companies can help Pinners budget for these important milestones.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020