Don’t underestimate a good heart-to-heart in 2021. Parents will school their kids in mindfulness, moral lessons and real-world teachings. Because the Pythagorean theorem will only get you so far.

Woman in yellow dress reading to small child
Hand outstretched touching large green plant leaf
Hard boiled egg cracked open on a plate to form two eyes, with crushed eggshells forming a smiling mouth

What the global data says

3x

increase in searches year over year for mindmap ideas creative

Find it trending in
Australia
France
Sweden

4x

increase in searches year over year for stories with moral lessons

Find it trending in
Australia
UK
US

145%

increase in searches year over year for teaching kids manners

Find it trending in
Indonesia
UK
Australia

185%

increase in searches year over year for government lessons

Find it trending in
US
Canada
Australia

3x

increase in searches year over year for mindfulness activities for children

Find it trending in
Australia
US
Canada




Tips for brands

Help the young generation accomplish greatness. Tech/telco brands or app services can promote morally minded streaming content powered by reliable internet services. And consumer packaged goods and big-box retail brands can use creative assets to encourage parents to add a positive note in a kid’s lunch box, or add mindfulness reminders on their school supplies or at-home study space.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020