Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore.

Stir fry being cooked in a wok as steam comes out
A bowl of ramen topped with egg, pork, green onion and bamboo shoots
An array of red and brown spices in small individual bowls

What the global data says

75%

increase in searches year over year for tomatillo enchilada sauce

Find it trending in
Canada
US

55%

increase in searches year over year for Cajun chicken pasta recipes

Find it trending in
UK
US
Canada

2x

increase in searches year over year for jalapeño pepper jelly recipe

Find it trending in
Canada
US

155%

increase in searches year over year for hot honey recipe

Find it trending in
US
Canada

70%

increase in searches year over year for poke bowl sauce

Find it trending in
France
Germany
UK




Tips for brands

Help Pinners turn everyday meals into flavor adventures. Food brands can play to different taste profiles by adding a “spice-meter” on their creative assets. Beverage brands can promote food and drink pairings to help Pinners cool their mouths after a hit of jalapeño. Home appliance and electronic brands can show Pinners how to turn their kitchen basics into flavor makers. And vitamin brands can promote digestive aids to help Pinners enjoy spicy foods with ease.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020