Catrice
Ready to take your organic content to a whole new level? Take notes from Catrice. The brand has a keen eye for what’s next in beauty, turning emerging trends into must-have products and looks. So, when Pinterest Predicts tipped “Cosmic Vibes” as a trend to watch, Catrice was fast to act. The result? Catrice turned a rising beauty trend into a standout brand moment.
Goal
For Catrice, beauty has no limits. The brand inspires everyone to experiment, express themselves, and create looks that feel uniquely their own—ultimately, they help beauty enthusiasts turn inspiration into looks they love.
And that’s why Pinterest is a perfect match for Catrice. Every day, people come to the platform to discover new ideas, explore emerging trends, and bring visions to life. With Catrice products already part of these discovery journeys, the brand had built strong organic connections among Pinterest audiences.
Next, Catrice wanted to amplify these connections even further. The goal? Build brand love, awareness and favourability at scale, while showing up in a way that felt authentic, creative, and relevant. And when it came to Catrice’s first paid Pinterest campaign, there was something else the brand wanted to make limitless: the possibilities for every shopper.
To do it, Catrice teamed up with agency partner Jellyfish to create a stellar Pinterest campaign. Combining creator collaborations, branded content, and multi-format creative, the campaign invited beauty lovers to immerse themselves in the magical world of Catrice and everything it has to offer.
Strategy
Every year, Pinterest Predicts reveals the emerging trends set to take off, giving brands an early look at what’s next—and one of those trends was “Cosmic Vibes”.
But Catrice already had a head start. The opportunity was written in the stars. With its glittering array of makeup, including eyeshadow shades like Cosmic Gold and Glossing Glow, the brand’s existing products and looks were already tapping into the “Cosmic Vibes” aesthetic. From the moment the trend became available to sponsor, Catrice secured it.
With organic momentum already building, the brand was ready to take the trend even further—activating creators before scaling the story with paid media.
Creators made “Cosmic Vibes” both desirable and accessible, inspiring shoppers to recreate the looks and make them their own. Catrice amplified their storytelling with a mix of Video and Static ads, featuring the Pinterest Predicts Trend Badge to connect the campaign to the emerging trend.
Catrice also linked every Pin to its Cosmic Vibes board, giving Pinners an easy way to discover more looks, save inspiration, and continue exploring the trend. The beauty of this approach? Every look lived in one place, making it seamless to revisit, recreate and shop the looks they loved.
And to measure the campaign’s impact, the Pinterest team worked with Catrice to run a Brand Lift Study. This provided valuable insights—helping the brand understand how the campaign was influencing key metrics including awareness, association, and favorability.1
“
Pinterest was the perfect place to bring the magic of Catrice to life. We were able to showcase our products in a creative, authentic way—building connections with new audiences while strengthening relationships with existing consumers. The results from this campaign have been incredible.”
Cécile Viret
Senior Global Media Manager, Cosnova
“
Catrice already had fantastic organic momentum on Pinterest, and we saw an opportunity to build on this. Our strategy was focused on taking this momentum even further—creating a campaign that amplified the brand’s presence, reached more beauty shoppers, and delivered measurable impact across every brand metric.”
Andrea Pereira
Paid Social Director, Jellyfish
Results
In true glittering form, the campaign proved its brand-building power, driving awareness and favourability while outperforming benchmarks across every measured KPI.
Hitting its awareness goals, Catrice saw a +2.5pt lift in aided brand awareness, a +4.5pt increase in Pin awareness and a +3.1pt boost in brand favourability.¹
The results were particularly striking among Gen Z (18-24 year-olds), with association with Cosmic Vibes increasing by 3.6 percentage points and brand favourability rising by an incredible 8.8 percentage points.¹ But the momentum didn't stop there—strong results continued across audiences aged 25+ too, demonstrating the campaign's broad appeal across every age group measured.
Beyond awareness, the activity also strengthened sentiment among existing Catrice buyers while improving perceptions among shoppers of other leading beauty brands.¹
Creative performance was equally impressive. Carousel ads delivered exceptional lifts of 13.3 percentage points in brand awareness and 14.2 percentage points in brand favourability.¹
And the creative left a lasting impression. Across video view lengths, lift remained consistent from MRC through to 100% completion¹—signalling strong branding and memorable creative throughout.
The takeaway? Show up where inspiration begins, and brands can turn emerging trends into cosmic results—and create limitless possibilities, too.
+2.5pt
Lift in brand awareness1
+4.5pt
Increase in Pin awareness1
+3.1pt
Boost in brand favourability1
Resources
Turn tomorrow’s trends into today’s results with Pinterest Predicts
Discover what’s next before it happens. Pinterest Predicts helps advertisers tap into emerging trends and connect with audiences as they plan, discover, and bring new ideas to life. Explore the trends.
Bring your brand story to life with Pinterest creators
Go beyond your existing audience with creator-led content. Partner with Pinterest creators to reach new communities, build authentic connections, and inspire people from discovery to decision. Learn how.