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Two women with their arms around each other, with various items collaged around them including a deconstructed bookshelf,  a shark in an aquarium and an art bust.

Dinner and a movie is so 2022. In the year ahead, Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures. Because who needs “dinner and movie” when you have “bookstore and manatee”?

Trending on Pinterest¹
Date different

Bookstore date

+195%

Date picnic ideas

+385%

Creative date night ideas

+120%

Aquarium date

+235%

Museum dates

+70%

Bookstore date

+195%

Date picnic ideas

+385%

Creative date night ideas

+120%

Aquarium date

+235%

Museum dates

+70%

Behind the trend

Gen Z is shaking things up—and we’re not talking about martinis. This younger generation is looking for alternatives to the traditional happy hour meetup. In 2023, get ready for some unique date proposals.²

Set of five images featuring books on a shelf, people at an aquarium, a picnic, two women hugging and two people lacing up their shoes.

Act on the insights

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