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The YOLO years
Collage featuring an older White woman with bright eye makeup surrounded by balloons, a hand holding a wine glass and a birthday cake overflowing with candles.

Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.

Trending on Pinterest¹
The YOLO years

100th birthday party ideas

+50%

Golden anniversary party

+370%

50th anniversary cookies decorated

+135%

80th birthday party decorations

+85%

Silver jubilee cake 25th anniversary

+245%

100th birthday party ideas

+50%

Golden anniversary party

+370%

50th anniversary cookies decorated

+135%

80th birthday party decorations

+85%

Silver jubilee cake 25th anniversary

+245%

Behind the trend

The pandemic was a difficult time for everyone. Now that restrictions have eased and normalcy has re-emerged, Boomers and Gen X are determined to make the most of the present moment. Celebrations will take on new meaning for this audience in 2023—and they’re the life of the party.²

Set of five images depicting an older man in formal attire, an older White woman in bright eye makeup, an older Black woman dancing, party confetti and a cake.

Act on the insights

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