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Romcom core
A Black woman in a romcom-inspired, deconstructed outfit centered amongst a collage of brightly-colored purses, hair clips, sequins and pink sunglasses.

Move over, barbiecore—there’s a new main character in fashion. In 2023, Gen Z and Millennials will romanticize their closets with slip dresses, tube tops, cargo pants and claw clips. Get ready for a new kind of meet-cute, inspired by your favorite romantic comedies from the 2000s. For Millennials, this might be a nostalgic trend, but for Gen Z, it’s not-stalgic: Who says that just because you didn’t live through it, you can’t live in it?

Trending on Pinterest¹
Romcom core

2000s girl

+235%

Cool girl aesthetic outfits

+140%

Pink mini skirt outfit

+145%

Rhinestone dress

+90%

Summer outfits vintage 90s

+150%

2000s girl

+235%

Cool girl aesthetic outfits

+140%

Pink mini skirt outfit

+145%

Rhinestone dress

+90%

Summer outfits vintage 90s

+150%

Behind the trend

Y2K fashion has been trending for a while. Now, people are chasing more than an aesthetic: They want that main character energy that defined the movie industry in the 2000s. That means upgrading everyday moments and making small habits, like trips to the coffee shop, feel like a scene from their favorite romcom. But this time, they’re the star.²

A set of images featuring a woman modeling a sequined outfit and accessories including hair clips, pink sunglasses and bold purses.

Act on the insights

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Collage of a White hand decorating a cupcake, along with pieces of cake and various decorating tools.

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