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Chance of showers
Shower-centric collage featuring eucalyptus leaves hanging from a showerhead, various sponges, towels hanging from a ladder and shower products.

No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.

Trending on Pinterest¹
Chance of showers

Shower routine aesthetic

+460%

Amazing showers walk in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Shower routine aesthetic

+460%

Amazing showers walk in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Behind the trend

Spa-like showers will replace long soaks in the tub thanks to a global push towards water conservation and the need for increased floor space. With Gen X and Boomers looking for more accessible ways to create a spa-like bathroom experience, it’s no wonder ritual rinses are on the rise.²

Set of five images depicting a golden shower head, shower bombs, towels on a ladder and a serene shower space.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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