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All the raves
Collage featuring three people of different ethnic and gender identities posing in bright clothing, surrounded by rave-inspired items.

Rave culture will reign in the year ahead. As Gen Z and Millennials recover from over two years in lockdown, they’ll take over nightclubs, warehouses and house parties all over the globe. Techno style, rave fashion and house music outfits are all trending up.

Trending on Pinterest¹
All the raves

House music outfits

+185%

Berlin rave fashion

+250%

Rave party aesthetic

+35%

Techno style

+60%

Music mixer

+115%

House music outfits

+185%

Berlin rave fashion

+250%

Rave party aesthetic

+35%

Techno style

+60%

Music mixer

+115%

Behind the trend

As pandemic restrictions continue to relax, it’s no surprise that Gen Z and Millennials are reigniting their love for rave culture and its signature aesthetic. People want to find inclusive, freeing spaces where they can let loose and dress however they want.²

Set of images showing a person dancing in a foggy room, a close shot of a DJ booth and three people posing in rave-inspired clothes.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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